Establishing a .brand gTLD
Experience that counts
The Internet naming space is on the threshold of a transition that will enhance the ability of companies to seamlessly integrate their branding messages across all media, aid interaction and maintain customer trust with their own .brand domain name. The full utility and effectiveness of the change will develop over time, but initially there are sufficient inherent benefits for a wide range of companies to justify the investment in establishing a .brand domain name. The longer term ability to promote a company's brand and exploit new opportunities will only be limited by the creativity of the brand manager.
Melbourne IT has the expertise and experience to assist with every step in establishing a branded top level domain (gTLD). We provide consulting for business plan development for your .brand, management of the application process and gTLD registry infrastructure planning. Our approach assures the outcome will be consistent with organizational goals and business objectives. When you choose Melbourne IT as your partner you get assistance from a professional organization with prior experience in the successful application and operation of the TLD .biz in 2000.
We can provide the exact level of assistance you need to establish a .brand top level domain from initial strategy and business planning to a turn-key registry operation. Whatever your needs, we have the expertise to allow you to make smarter decisions when it comes to the Internet and branding.
NEW gTLD STRATEGY & BUSINESS CONSULTING
Developing or validating the go or no-go decision, name string selection, business research and strategy including marketing potential and detailed business plan creation.
APPLICATION DEVELOPMENT AND PROCESS MANAGEMENT
Preparation and submission of the gTLD application and management of the application process.
REGISTRY INFRASTRUCTURE PLANNING
Everything from requirement planning to outsourced implementation for a new gTLD that is scaled to your needs.
