Creating a .brand
Enhance Your Brand
The Internet naming scheme created a branding "digital divide". While few think of the existing top level internet names (.com for example) in terms of brands that is exactly what has been established. A .brand gTLD will allow companies to occupy a high profile brand position on the Internet and close the brand digital divide. Carefully constructed domain names will create powerful messages suitable for cross-media usage. Product names, tag lines, messages and even category association can be integrated with the company brand to create powerful branding and marketing opportunities.
In addition to establishing your .brand in the top level of the domain name structure, the introduction of branded gTLDs provides the ability to create generic, easy to remember keyword domain names to associate brands and products with their respective category. Keyword domains can provide significant advertising opportunities and create direct links to specific webpages for enhanced website optimization. Ownership of a .brand gTLD provides nearly unlimited access to multiple keyword domain names that can quickly build strong brand association as well as generate significant website traffic from targeted advertising campaigns.
Companies and organizations with affiliates, user communities and even loyal consumers will have the option to make domain names available to those users. By closely monitoring and controlling the requirements necessary for a .brand domain name, members can be included or excluded to meet the specified objectives for participation. In some cases a .brand can provide an additional revenue stream or serve as an avenue to foster brand loyalty, or the ability to control online branding and promotion for affiliates and/or franchisees from a central location.
We provide assistance with everything required for a successful new .brand gTLD.
Business assessment and preparation of the business and marketing plan
There are different needs for different entities. Marketing a domain for a city such as ".paris" is different from marketing a generic term such as ".coffee". We provide both opportunity and risk assessment to enable the best decision.
Applying for and establishing a .brand gTLD
The application process is unique and requires specific knowledge of Internet operations. We provide the expertise as well as the technical capability to provide the operational infrastructure.
Marketing the gTLD to Internet users
Some entities will need a marketing plan to promote their new .brand gTLD. We can help create the offline and online marketing that will drive awareness your branded gTLD.
